Intelligence — the operating system for your whole event portfolio
One event tells you how one event went. A portfolio tells you what to do next. Intelligence rolls registration, attendance, revenue, content and engagement across everything you run into one view for the people who own the whole book.
Fourteen events stop being fourteen reports.
Capabilities
Portfolio Health Score
One score across registration, attendance, revenue, sponsor return and content quality — openable, so you see each dimension and the reasons behind the number.
Cross-event benchmarking
Every event scored against your own portfolio rather than an industry average: top, middle or bottom quartile on each dimension, with the trend against prior editions.
Event similarity
A fingerprint for each event, built from audience shape, content mix and commercial profile. A new launch inherits what worked at its closest neighbours.
Success drivers
Outcomes traced back to what moved them, with the size of each effect — so "the venue change cost us" becomes a number instead of a theory.
Pattern discovery
Correlations found across the portfolio, tested, and promoted into plain-language findings you can act on — including the ones nobody thought to look for.
Recommended actions
Prescriptive recommendations scored on impact, confidence, effort and risk, so the portfolio review starts from a ranked list instead of a blank agenda.
Company value and renewal likelihood
Lifetime value, ticket volume, check-in rate, engagement, lifecycle stage, renewal probability and cross-sell fit — computed onto every company across every event they have touched.
Marketing attribution
Channel and campaign followed through to registration and then to check-in, so you credit campaigns for the people who turned up rather than the people who clicked.
The flow
What teams use it for
Walk into the quarterly review with the answer
Account planning across the whole book
Spend against what converts to attendance
How the four modules fit together
Each one produces what the next one needs. Run one on its own and it works; run several and each gets better, because they read from the same record of your audience and your content.
Underneath all four sits the audience graph: one contact record and one company record, shared across every event you run. See the platform