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Module 03 — How audiences engaged

Insights — did what was said match who was there to hear it?

A transcript tells you what happened on stage. A registration list tells you who was in the room. Insights joins the two, and answers the question neither can answer alone.

The mechanism

The overlap between what was said and who was there to hear it.

What was saidtopics · themes · speakersWho was thereindustry · function · seniorityTHE MATCH SCORE
What's in the module

Capabilities

Session–audience match score

Per session, a 0–100 score for the share of the room whose company and industry genuinely connected to that session's content — plus the senior decision-maker slice of it.

What your audience wants more of

Which topics reached the most people and went down best, ranked. Alongside them, the gaps: industries well represented in your audience that no session spoke to.

Sentiment by audience type

How each part of your audience reacted, broken down by industry, function and seniority instead of one average. The finance people and the practitioners rarely heard the same event.

Who actually got heard

Speaker and company leaderboards weighted by the reach of the sessions they appeared in, not by minutes on stage — the gap between airtime and attention.

Warm leads for sponsors

For each sponsor, a ranked and explainable shortlist of attendee companies that fit what they sell, each with a plain-language "why this lead" line.

Everything one company did

Who they sent, who they put on stage, the themes those speakers discussed, and the seniority mix of their delegates — one view across both sides of the badge.

Who should meet whom

Which companies were present as both speakers and delegates, how the industry clusters sit against each other, and the introductions worth making.

How it runs

The flow

01
Content graph
From the transcript
Topics, themes, entities, sentiment and quotes, plus speakers and their enriched companies.
Stage side
02
Audience graph
From registration
Attendees with job title, company and delegate type — enriched into industry, function and seniority.
Room side
03
The join
Company is the key
Session content matched to the room through company, industry and theme alignment.
The match
04
Scored & explained
Deterministic
Every result carries the evidence that produced it, so you can show the working.
Explainable scores
In practice

What teams use it for

Commercial & sponsorship

Show sponsors what they reached

Programming

Build next year's agenda from this year's data

Marketing & audience

Recaps written for the person reading them

The platform

How the four modules fit together

Each one produces what the next one needs. Run one on its own and it works; run several and each gets better, because they read from the same record of your audience and your content.

01ExperienceWho registered,who turned up02ContentWhat was said,verified and analysed03InsightsWhether it matchedthe room04IntelligenceWhat it meansacross the portfolio

Underneath all four sits the audience graph: one contact record and one company record, shared across every event you run. See the platform

See Insights on your own material.