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Integration — Analytics / Digital Intelligence

Audiobly × Piano Analytics

Piano tracks what your audience reads and watches online. Audiobly tracks what they turn up for in person. Put the two together and you can follow the same person across both.

Piano Analytics
Piano Analytics
Piano Software, Inc.

Piano Analytics is a privacy-focused digital analytics platform used by publishers and media businesses to measure content consumption, audience behaviour and subscriber engagement across web and app.

Visit Piano

The behaviour your analytics cannot see

An event is the strongest signal your audience gives you all year: they travelled, they paid, they sat through sessions, they asked questions. None of it is visible to a digital analytics stack — and all of it is exactly what a subscription or advertising decision wants to know.

What moves between the two

Each platform stays the authority on what it owns. The integration moves what the other one cannot see.

Audiobly
Audiobly
Event intelligence
Piano Analytics
Piano Analytics
Piano Software, Inc.
Audiobly sends
Event attendance
Session engagement
Topic affinity
Engagement score
Company engagement
Piano Analytics sends
Content consumption
Subscriber status
Content affinity
User identity

What Audiobly adds to Piano Analytics

Intelligence from the room, delivered into the system your team already works in.

Event behaviour as analytics events

Attendance, session engagement and questions asked arrive as first-class events, so offline behaviour sits in the same reporting as everything online.

Content interest that reaches beyond the website

The themes someone engaged with in person become attributes on their profile — enriching segmentation with interest that no page view could reveal.

A richer profile for activation

Audiobly makes an existing audience profile substantially better informed. The platform stays the place segments are built and activated; it simply has more to work with.

What Piano Analytics adds to Audiobly

Context that makes every piece of analysis sharper and every report better evidenced.

Digital consumption

What a person reads, watches and returns to between events — the continuous signal that events, by nature, only sample once or twice a year.

Subscription and audience status

Whether someone is a subscriber, a registered user or anonymous, which changes what an event engagement is commercially worth.

Content affinity

The topics a person already gravitates toward online, which can be compared against what they chose to attend.

What teams do with it

Audience data
Put the offline half of your audience into your analytics

Attendance, session engagement and topic affinity arrive in Piano as ordinary events, so the biggest thing your audience does all year stops being invisible to the platform measuring everything else.

Editorial
Find out whether your readers are your attendees

Audiobly reads what Piano knows about digital behaviour and matches it to who turned up. You learn whether your best-read topics are the ones people will travel for, which is not a question either system answers alone.

Marketing
Get signals you can segment on, not a data dump

Audiobly writes engagement scores and topic affinity rather than thousands of raw records, so a Piano segment can be built on them straight away.

Want to find out more about how Audiobly × Piano Analytics can drive audience and content intelligence for your business?

Tell us what you run and what you need out of it. We will show you exactly what this integration would give you.