Audiobly × HubSpot Marketing Hub
Marketing Hub knows who opened, clicked and filled in a form. Audiobly knows who gave you a whole day. Feed attendance and engagement into your lists and workflows and campaigns can act on something stronger than an email open.
HubSpot Marketing Hub runs email, campaigns, forms, audience segments and workflows on the same customer record as the CRM, and reports on the pipeline that marketing generates.
Visit HubSpotSegment on who turned up, not who clicked
Marketing automation runs on digital behaviour because that is all it can see. An event is the biggest thing your audience does all year, and none of it reaches the workflow. Audiobly writes attendance, an engagement score and topic affinity onto the contact, where your existing lists and campaigns can branch on them.
What moves between the two
Each platform stays the authority on what it owns. The integration moves what the other one cannot see.
What Audiobly adds to HubSpot Marketing Hub
Intelligence from the room, delivered into the system your team already works in.
How engaged each contact was, plus their topic affinity and the last event they attended, written to contact properties. Lead scoring and nurture branches can use them the same way they use any other property.
Events created in HubSpot as marketing events, with each person marked registered or attended, so event performance reports alongside every other campaign.
Attendees of a session or theme added to a HubSpot list, ready for follow-up that matches what they sat through. Manual and snapshot lists only, since dynamic lists are defined by their own filters.
What HubSpot Marketing Hub adds to Audiobly
Context that makes every piece of analysis sharper and every report better evidenced.
What each person has agreed to receive. Nothing is activated against someone who has opted out, and consent is read before anything is written.
Where a contact sits in the funnel, so event follow-up complements the nurture they are already in rather than cutting across it.
How a contact first arrived, which lets event-sourced people be told apart from the rest of the database in reporting.
What teams do with it
An engagement score and topic affinity land on the contact as ordinary properties, so your existing lead scoring and workflow branches can use them without anyone building custom logic.
Attendees of a particular session or theme go into a HubSpot list, so the follow-up email can reference the talk they sat in.
The event is created as a HubSpot marketing event with each person marked registered or attended, so event performance sits in the same reporting as your email and ads, with no separate export.
Want to find out more about how Audiobly × HubSpot Marketing Hub can drive campaign and audience intelligence for your business?
Tell us what you run and what you need out of it. We will show you exactly what this integration would give you.