Audiobly × HubSpot
HubSpot knows every contact, company and deal you are working. Audiobly tells it who those people are — seniority, function, the industry their company really operates in — worked out from your own events rather than bought in.
HubSpot's Smart CRM is the data foundation the rest of HubSpot sits on: contacts, companies, deals and communication history in one record, with workflows, reporting and a custom data model built on top.
Visit HubSpotFill in what your CRM does not know about a contact
A CRM record is only as good as what was typed into it. Job titles are free text, industries are half-filled, and the company field says nothing about what that company actually does. Audiobly classifies the people and companies at your events and writes the result back, so segmentation and reporting run on something consistent.
What moves between the two
Each platform stays the authority on what it owns. The integration moves what the other one cannot see.
What Audiobly adds to HubSpot
Intelligence from the room, delivered into the system your team already works in.
Seniority, function, persona and scope written to contact properties, derived from job titles as they were actually given rather than a picklist someone guessed at.
Industry, value-chain role and sub-sectors written to company properties, matched on domain so they land on the record you already have.
Which companies sent people, how many and how senior, so account owners can see an account warming before anyone fills in a form.
What HubSpot adds to Audiobly
Context that makes every piece of analysis sharper and every report better evidenced.
The customer graph HubSpot already holds, including deal-to-contact roles, so attendees resolve to people and accounts you know instead of becoming duplicates.
Secondary email addresses as well as the primary one. People register for events with a different mailbox from the one your CRM has, and this is what stops one person becoming two records.
Where someone sits in the funnel and what they have agreed to receive, which governs what may be written back about them.
What teams do with it
People register for events with whichever address is to hand, not the one your CRM has. Audiobly reads every address on a HubSpot contact and matches on all of them, so the same person stays one record across every event.
Job titles are free text and industries are half-filled. Audiobly writes a consistent seniority, function and persona onto contacts, and industry and value-chain role onto companies matched by domain. Segmentation stops depending on who created the record.
Which companies sent people, how many and how senior, on the HubSpot company record. An account owner sees interest building before anyone fills in a form.
Want to find out more about how Audiobly × HubSpot can drive customer data and account intelligence for your business?
Tell us what you run and what you need out of it. We will show you exactly what this integration would give you.