Audiobly × Salesforce Marketing Cloud
Your nurture programmes know what someone clicked. Audiobly knows what they showed up for. Someone who sat through a 45-minute session is a warmer lead than someone who opened an email.
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation platform. It runs email programmes, landing pages and lead nurture, and scores prospects on their digital behaviour.
Visit SalesforceScore leads on who actually turned up
Marketing automation is very good at digital behaviour and blind to everything else. Events are the highest-intent thing your audience does all year, and they usually never reach the programme that should act on them.
What moves between the two
Each platform stays the authority on what it owns. The integration moves what the other one cannot see.
What Audiobly adds to Salesforce Marketing Cloud
Intelligence from the room, delivered into the system your team already works in.
Attendance and engagement depth land on the prospect record, so a programme can branch on them. 'Attended two sessions on regulation' becomes an entry criterion rather than an anecdote.
The subjects a person actually engaged with become segmentable attributes, so follow-up speaks to what they came for instead of a single generic recap.
Audiobly can place highly engaged people into a specific list, so an existing nurture programme picks them up with no new workflow to build.
What Salesforce Marketing Cloud adds to Audiobly
Context that makes every piece of analysis sharper and every report better evidenced.
Email engagement, form submissions and page views describe the eleven months when your audience is not at an event — the half of the picture no event platform holds.
Which programme produced a registration completes the acquisition story that campaign tracking alone leaves half-told.
What teams do with it
Everyone who attended the regulation sessions goes into an Account Engagement list, ready for a follow-up that references the session rather than the event.
Audiobly reads what Account Engagement already knows about a contact’s digital activity, so event behaviour is scored in context instead of on its own.
Membership of a list is what triggers an Account Engagement programme, so attendance can begin a journey you have already built without anyone writing new automation.
Want to find out more about how Audiobly × Salesforce Marketing Cloud can drive marketing and engagement intelligence for your business?
Tell us what you run and what you need out of it. We will show you exactly what this integration would give you.