Case Study

Real-Time Event Intelligence for Monetising B2B 2026

Flashes & Flames, a leading B2B media publisher, produces “Monetising B2B,” a premier conference for the information and events industry. For their 2026 event, they partnered with Audiobly to solve a critical challenge: capturing and activating the immense value generated by a day of high-level executive conversations.

Objective: Capturing High-Level Insights from a Sold-Out Executive Conference

Monetising B2B 2026 was a one-day event featuring over 30 industry leaders, including CEOs from Haymarket, Hyve Group, Informa, and FT Live, with 210 delegates from three continents. The event's core value lies in the candid, strategic insights shared during 13 fireside chats and panel discussions.

The key strategic conclusion of the event was that the future value of B2B events lies in “how effectively organisers capture, structure, and monetise the intelligence flowing around their events' ecosystem.”

The primary objective for Flashes & Flames was to capture this high-value content in a format that could be repurposed quickly and accurately, ensuring the insights from the event created value long after the conference ended. They required a solution that provided:

Speed: Delivery of transcripts near-live during the event was a key selling point for delegates.

Accuracy: The content featured high-level executive speakers with nuanced discussions around AI, data, and business strategy. A flawless transcript was essential for credibility and future use.

A Human Touch: A fully automated, unedited AI transcript would not meet the standards of the event or its audience.

Constraints: Delivering Perfection Under Pressure

Working at a high-profile event with a packed schedule (13 sessions across a single day) presented significant operational constraints:

Extremely Tight Turnaround: The goal was to have near-live transcripts available for delegates during the event itself, requiring an efficient, real-time workflow.

High Stakes for Accuracy: In a room of 30+ CEOs and industry leaders, any transcription or attribution error would damage the credibility of both the event and the organiser.

Complex Audio Environment: A historic venue like Stationers' Hall, though atmospheric, presented potential audio challenges requiring a robust ingestion and correction process.

Scope of Work: The focus was strictly on delivering high-quality transcripts and summaries, not on generating other assets like presentations or reports.

Approach: A Real-Time, Human-in-the-Loop Workflow

Audiobly deployed a dedicated team to operate a real-time, human-in-the-loop transcription pipeline. This approach balanced the speed of AI with the precision of professional human editors to guarantee a flawless result.

Live Ingest & AI Transcription: As each session began, the audio feed was captured and processed by Audiobly's AI engine. This provided an immediate, raw draft of the conversation.

Expert Editorial Review: The draft transcript was routed to the Audiobly Editor Dashboard, where a professional editor worked concurrently to correct errors, accurately attribute speakers (a critical factor given the number of CEOs on stage), and ensure the language was polished.

Real-Time Validation & Delivery: The validated transcript was then reviewed by the Flashes & Flames editorial team for final sign-off. This process ensured a perfect combination of speed and accuracy.

Summary Creation: Alongside the full transcripts, concise session summaries were generated to provide delegates with quick, digestible takeaways.

What We Delivered: Instant Insights, Ready for Action

Audiobly successfully delivered on the promise of “near-live transcripts,” providing invaluable assets to the event organizers:

A Searchable Knowledge Archive: The complete set of transcripts and summaries was delivered, creating a searchable archive of the entire event's strategic content.

A Catalyst for Post-Event Engagement: The accurate, timely transcripts became a key tool for post-event marketing, for social media, and for generating additional content like the “Highlights from Monetising B2B 2026” podcast.

Enhanced Delegates Value: As promised, delegates received access to high-quality session documentation, significantly increasing the ROI of attending.

“

The speed and accuracy of Audiobly's service was essential to the success of Monetising B2B. It allowed us to provide our delegates with immediate value and ensured the critical insights from our speakers were preserved and ready for repurposing.

Colin Morrison, Founder, Flashes & Flames

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